Advertising Agency Gets 100+ Influencers Per Month on Autopilot with Collabstr
Finding the right influencers for your campaign is one of the most tedious parts of influencer marketing. A full-service advertising agency using Collabstr since August of 2022 has been able to consistently acquire 100+ influencers per month for their clients with less than 1 hour of work. This has cut down their time spent on influencer discovery by 90%.
About the Client
They are a full-service advertising agency with a primary focus on consumer-packaged goods (CPG) brands. Their clients include one of the largest pet food brands in the world, alongside other large brands in the food and cleaning product space. The company has over 25 employees and is based in the USA.
The Problem
The agency offers influencer marketing and UGC services to their clients, but the process proved to be hard to scale since countless hours were being spent on influencer discovery and outreach, which left little time for generating results for their clients.
They reached out to Collabstr hoping that we could provide a solution to this problem by speeding up the influencer discovery and outreach process while still providing high-quality influencers and content creators for their clients.
The Solution
The agency successfully ran 84 highly-targeted campaigns on behalf of their clients in a 7-month period. Despite only requesting a combined 252 influencers for these campaigns, they received 2.8x this number of influencers, with 721 highly-relevant influencers and creators applying to work with them.
They were able to specify targeting criteria for influencers such as choosing a specific niche, follower range, gender, country, city, and more. This ensured that the agency was only getting the most relevant applicants to their campaigns.
The agency was able to preserve its resources by offloading the influencer discovery process onto Collabstr. This resulted in lowering the time spent on influencer discovery each month to just 1 hour, saving them tens of hours every month.
