Top 6 Influencer Database Tools for Your Brand in 2024

Over the past decade, we’ve seen an increase in business spending in the influencer sector. And for good reason too! Recent research suggests that 61% of consumers trust the product recommendations from their favorite influencers, which results in higher sales from the businesses willing to invest. 

While good for your brand, finding the perfect influencer or key opinion leaders (KOL) for your business and specific niche can be a skill all its own. Thankfully, influencer databases are here to help you in your search. 

An influencer marketing database is a must-have resource for smart brands that want to scale up their growth and rock sales. See it as a modern online library containing a limitless number of creators who can elevate your brand and make you stand out from a sea of competition.

Let Collabstr take you on a journey to discover the best 6 influencer databases to advance your brand goals. Let’s jump in!

What Is an Influencer Database?

An influencer database is an organized collection of influencers you can collaborate with to grow your brand. Instead of searching for top content creators across multiple social media platforms, you can find ideal influencers on one platform. Plus, some of the more comprehensive database platforms allow you to search for influencers by niche (fashion & beauty, healthy living, technology), to help you find the perfect content creator for your brand quickly. 

Think of an influencer marketing platform as a handy tool that makes it effortless to connect with and work with credible content creators. It saves you loads of time and effort, as you can find everything you want at the click of a button.

For example, an influencer database can have the following details about a social media influencer:

• Social media handles

• Contact details

• Interests

• Content type

• Industry

• Engagement rate and number of followers

• Price per post

• Demographics and location

It works like Google in that you can use the above filters to find and hire the best influencer who can advance your business goals.

Why Is an Influencer Database Important?

Using an influencer database has several advantages for your brand. Let’s explore some of them.

Leads to high-quality creative content

Want to create spell-binding, highly-engaging content that drives revenue? Leverage an influencer database to partner with creators who know how to produce top-notch content. 

Influencers can create a range of marketing campaigns for your brand. Some examples include:

• Sponsored campaign posts are social media content that you pay influencers to create and publish to promote your brand (videos, YouTube Shorts, Reels, Stories, etc)

• Contests and giveaways are free products or services you give an influencer to offer to one or a few of their fortunate fans. As a result, your brand can reach a wider audience, and your products gain some attention.

• Account takeovers allow a content creator to post directly to your brand account by harnessing their unique style, voice, and image. They can lead to skyrocketing engagements rates

• Brand ambassadorships occur when an influencer becomes the spokesperson for your business, and features in ad content endorsing your products or services

Helps brands reach the right target markets

The beauty of an influencer database is that you can find and hire a creator who meets your specific needs. For example, you can target a creator by their demographics, location, interests, niche markets, etc. So if you’re into lifestyle products and want to explore this market segment, you can find a creator who has a following in this sector.

Content collaboration enables you to reach out to the right people who would benefit from your product, and are most likely to make a purchase.

Boosts campaign ROI

Because an influencer database wants your influencer marketing campaign to thrive, it lets you measure your performance. Understanding your campaign’s impact can help you fine-tune your strategy to get a good ROI. Here are some examples of the top influencer marketing KPIs you can track:

• Followers: How many people have you gained compared to the followers you had before the campaign? 

• Impressions: How many times has your post been visible in feeds or timelines on social media platforms?

• Campaign/branded hashtags: Consider brand mentions, such as brand name,  product name, tagline, and slogans

• Conversions: These depend on the nature of your campaign, but they can mean any metric, including product purchases, subscriptions, sign-ups, etc.

What to Consider When Choosing an Influencer Database

Granular filtering

An influencer database should have advanced filters that let you find influencers at lightning speed. For instance, it must allow you to search for creators by age, social media handles, location, demographics, interests, followers, niche markets, etc. This enables you to partner with an individual who aligns with your brand and campaign objectives.

Ease of use

Since you’ll be using influencer marketing frequently, it must be simple to use and navigate. You don’t want to spend a ton of time learning how the platform works. Here are some questions to consider?

• Is the user interface easy to navigate?

• What do other users say about the influencer marketing database? Check their reviews.

• Does it offer in-depth information on how to use it?

• What’s the onboarding process like? 

Multiple social media platform capabilities

Also, consider whether the influencer database supports multiple social media channels. For instance, popular social media platforms include Instagram, YouTube, TikTok, and Facebook. Any combination of at least three of these giants can give you access to various influencers and sponsored content.

6 Best Influencer Databases

46% of brands use an influencer database to find creators who can help them increase sales conversions. To help you harness the power of influencers, here’s an in-depth review of the six best influencer databases. 

• Collabstr: Best for Hiring and Building Relationships with Influencers Effortlessly

• Storyclash: Best for AI-Powered Influencer Search

• Lefty.io: Best for Lifestyle Brands

• Aspire.io: Best for Driving Revenue

• InfluData: Best for Discovering and Analyzing Content Creators

• Affable.ai: Best for Connecting with Creators on Five Channels

1. Collabstr

Looking for an influencer database with verified content creators across multiple platforms? Collabstr has got you covered. It’s a marketplace that lets you find, hire, and build win-win relationships with influencers on Tik Tok, YouTube, and Instagram. 

It makes searching for and connecting with your favorite content creators a breeze. You can search by social media platforms, demographics, interests, followers, price, industry, etc. 

Just type in the search bar and voila! You have found a social media partner to grow your brand.

Relevant Features

Simple process to connect: Collastr has straightforward steps to enable you to partner with your preferred influencer. First, search all types of influencers across YouTube, Instagram, and TikTok in seconds. Next, strike a contract, pay for your services, and enjoy peace of mind as Collabstr holds the payment. Finally, receive your top-class content.

Free influencer price calculator: Don’t jump into an influencer agreement blindly. Be smart and calculate how much you should pay for sponsored content on Instagram, TikTok, and YouTube using our influencer price calculator. The algorithm uses real pricing data from over 60,000 influencers on the marketplace. No more guessing and overbudgeting.

 

Free Instagram engagement rate calculator: Want to see engagement levels on Instagram? Use this nifty Instagram engagement rate calculator to measure how actively engaged an influencer's audience is with their content. The calculator examines between 12 and 24 of the content creator’s recent posts and adds comments and likes and then divides by the follower account.

Free influencer campaign brief template: Get the right social media influencers instantly by easily creating a campaign brief. Add your specific needs, images, content examples, and influencers to the template. The beauty of this template is that it’s cloud-based so you can share it with anyone with your link. You can also modify the campaign brief at any time to update everyone on the latest changes.

 

Free influencer contract template: Protect your partnership with a content creator and ensure both parties fulfill their responsibilities through a contract. Save time by using this influencer contract template. It’s a legally binding contract between you and an influencer and contains all the relevant details of a specific campaign.

Pricing

Put your influencer marketing on autopilot by choosing a hassle-free investment plan. Save big from the packages below:

 

• Pro: $149/month plus unlimited packages, 30 influencers apply per month, chat with influencers before accepting, and 10% marketing fee

• Premium: $199/month, Pro features, unlimited advertised brands, 60 influencers apply per month, and a 5% marketing fee

• Scale: $499/month, Premium features, 100 influencers apply per month, and 0% marketing fee

 

Pros & Cons

Pros

• Large influencer database

• Diverse influencers across popular platforms

• User-friendly

• Budget-friendly 

Cons

• Limited to Instagram, TikTok, and YouTube

Reviews

Our users highly recommend us, mentioning our comprehensive and easy-to-use influencer database as being one of our best features!

2. Storyclash

Storyclash is an influencer database that lets you find active content creators on TikTok, Instagram, and other social media platforms. You can connect with your preferred influencer by searching for particular keywords, mentions, hashtags, etc. The tool also allows you to find creators based on their content on reels, posts, and stories.

 

Relevant Features

• Influencer discovery: Use AI-powered search to find relevant influencers instantly. You can search for creators by engagement rate, country, language, follower size, and gender. 

• Influencer tracking: Monitor keywords, account names, hashtags, and swipe-up links in influencers’ content. Leverage the software’s recognition technology to detect your text logo in images and videos in Instagram stories.

• Influencer Reporting: Understand your campaign performance by measuring KPIs, like mentions, reach, etc. Produce reports and measure the effectiveness of your influencer collaborations. 

• Influencer CRM: Influencer management helps you keep tabs on your collaborations. Use the app’s in-build dashboard to add as many creators as you want to view them in one list, edit the details with drag and drop, and use tags, notes, fields, etc. to keep your campaign organized. 

Pricing

Get started with Storyclash by selecting from the following pricing plans.

• Light: $642 per month plus AI-powered search and recommendations, unlimited search queries, etc

• Professional: $1.287/month, Light features plus TikTok influencer discovery, brand and competitor insights, etc

• Enterprise: $2,572/month, Professional features plus API access, dedicated success manager, etc

 

Pros & Cons

Pros

• Influencers across several social media platforms

• Quick and friendly support

• Fast, AI-powered search

Cons

• Quite expensive

Reviews

• 4.9 stars out of ‎23 reviews 

3. Lefty.io

If your business specializes in lifestyle products and wants to network with content creators in this niche, you can try Lefty. It’s an influencer marketing platform that makes it easy to identify ideal influencers. Search into its database by demographics, brand mentions, etc. to look for the perfect match.

Relevant Features

• Influencer relationships management: Track your influencer relationships in one place through a CRM, measure your ROI, and create custom reports.

• Campaign management: Create and run campaigns by uploading influencers from the CRM. Track your sales and record your performance. 

• Social Commerce: Integrate your ecommerce store, send products to influencers, and set up affiliate programs.

Pricing

You must request a demo to see the pricing structure

Pros & Cons

Pros

• Allows for Instagram Story monitoring

• Relevant influencers for the lifestyle industry

• Automates reporting tasks

Cons

• Lack report customization 

• Shopify plugin is unavailable

Reviews

• 4.7 stars out of 16 reviews

4. Aspire.io

Need an influencer database that can help your brand drive revenue through influencer marketing? Aspire is a platform that enables you to find content creators, manage campaigns, create ads, and expand your revenue in one place. You can convert your best-performing content into ads to grow your sales.

Relevant Features

• Influencer search: Use any criteria to search influencers, creators, ambassadors, or affiliates across Instagram, TikTok, Pinterest, Youtube, and Facebook

• Campaign management: Take advantage of the app’s customizable campaign workflow builder to simplify terms and content guidelines, approve content, etc.

• Sales generation: Manage your affiliates to see which influencers are driving sales, keep an eye on customer referrals, turn content into ads, etc.

• Measurement reporting: Grasp your influencer marketing performance by monitoring key metrics in one dashboard.

Pricing

Aspire offers three pricing plans: starter, pro, and premium. All the prices are available by contacting sales.

Pros & Cons

Pros

• Provide campaign analytics

• Quick customer service

• Most relevant features are available on one platform

• Simple and streamlined

Cons

• Filtering needs improvement

• U.S and Canada Shopify integration is unavailable

Reviews

• 4.6 stars out of 103 reviews

5. InfluData

InfluData is an influencer database with over 20 million social media creators. It uses its AI-powered search to match the perfect influencer with your specific needs. Its technology provides summaries based on content and then finds the ideal creator for your brand.

Relevant Features

• Complete social media funnels: Discover and analyze Instagram, YouTube, and TikTok creators across Stories, Reels, Shorts, posts, and videos

• Audience & analytics Insights: Evaluate your campaigns and tweak your influencer marketing strategy by keeping an eye on vital metrics.

• Organize & collect: Use collections to keep a record of your best-loved creators for your next campaign.

• Content search: Get reels, posts, Stories, etc. by exploring the Content Filter.

Pricing

You can try out the software by choosing from the packages below:

• Cloud $ 321 a month per one user, plus unlimited basic searches, etc

• Pro $643 a month plus pro-search filter, collections, favorites, etc

• All-in $1.394 a month and all platforms, content search, etc

• All-In-Plus is available upon request and offers unlimited tokens, 50 included users, etc

Pros & Cons

Pros

• Seamless and user-friendly

• Huge database

• Effective keyword research

• Lists keep the campaign organized

Cons

• Limited to three social media platforms

Reviews

4.5 stars out of 12 reviews

6. Affable.ai

From its influencer database of over 6 million influencers, Affable helps brands find and collaborate with creators. You can search for your perfect influencer on five social media platforms, including Facebook, Twitter, YouTube, Instagram, and TikTok.

 

Relevant Features

• Find Influencers: Access a large database of creators by using over 20 advanced filters in any country and in any niche. The platform indexes multiple social media users to help you connect with the perfect influencer. 

• Manage collaborations: Leverage Influencer Relationship Management (IRM) to monitor and manage influencers and conversations on one platform. It shortlists relevant creators, engages with them, and tracks your campaigns in one place.

• Track campaigns: Reach out to creators and keep tabs on campaign content in real-time. The tool monitors influencers’ profiles, fetches contact details, and brings all the information in one place.

• Measure performance: Assess the influencer’s impact on driving your marketing goals. Analyze metrics such as Estimated Reach, EMV, and Estimated Impressions on Instagram. 

Pricing

Affable offers a free trial, and all other pricing plans are accessible when you request a quotation.

Pros & Cons

Pros

• Large influencer database

• Creators over five social media channels

• Easy to find influencers

Cons

• Integrating with third-party CRM needs consideration

Reviews

• 4.4 stars out of 167 reviews

Jumpstart Your Business Growth with an Influencer Database

According to the Journal of Marketing, brands that spend 1% on influencer marketing can see a 0.5% increase in engagement. Also, it says they can reach 16.6% engagement if they reallocated spending to working with content creators.

For these reasons, an influencer database is a treasure trove of verified influencers who can take your brand to the next level. Collabstr can let you find, hire, and build relationships with credible influencers in seconds. 

Use the platform to create an irresistible campaign for creators to come to you. Check how much you can spend on sponsored content. Create a professional contract on the platform to protect the partnership. Don’t take our word for it. Sign up to join as a brand now! And don’t forget to check our prices, that way you can post campaigns and have influencers sign up to you, completely eliminating the need for any searches!