How to Get More Views on TikTok In 2024

TikTok has captured the attention of millions worldwide, with users constantly uploading entertaining and creative videos to engage their audience. In the vast sea of TikTok content, standing out and getting the attention you deserve can be challenging. 

However, one surefire way to increase your viewership is by collaborating with influencers. These individuals have already established a substantial following and have mastered the art of creating captivating content that resonates with viewers. 

And if you’re looking to boost your brand views on TikTok, look no further than Collabstr! We connect marketers like you with influencers across various platforms, including Tiktok to pave the way for prosperous partnerships. 

While influencers can help get your name out there, there are still plenty of methods you need to be familiar with to keep increasing your view counts. And that’s exactly what we’re going to explore in this article. So, stick with us as we take you through how to get more TikTok views. Let’s get started by answering a simple question:

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What are TikTok Views?

TikTok views refer to the number of times a video has been watched by users on the platform. The more views your TikTok videos receive, the more exposure and engagement you can expect. It's an important metric to gauge the popularity and success of your content.

But TikTok views aren’t just about the numbers; they also represent the number of people who have engaged with your content. The higher the number of views, the more likely it is that users find your content interesting, entertaining, or informative.

Increasing views on TikTok can help you generate more followers, increase your brand visibility, and even open up opportunities for collaboration or influencer partnerships.

That’s where we can help. Collabstr allows you to browse through a diverse pool of influencers for free, which you can filter based on your preferred niche, follower count, engagement rate, and other relevant factors. Once you’ve chosen an influencer who aligns with your content and goals, you can instantly chat with them and stay in touch throughout the whole transaction without any hidden fees, contracts, or subscriptions required. 

Why are TikTok Views Important?

Increasing your views on TIktok provides several benefits, such as:

1. Increase in Followers

Increasing your video views is essential if you’re aiming to grow your TikTok account and gain more followers. 

When users see that your videos have a high view count, they perceive your content as valuable and worth following. It gives them the impression that you have something interesting or entertaining to offer. As a result, they are more likely to engage with your content, share it with their friends, and even become long-term followers.

Plus, brands and influencers are always looking for creators with a strong presence on the platform. Increasing your views can attract the attention of brands and gives you the chance to potentially earn some additional income through paid partnerships. 

2. Boosts Reputation

If your brand continually puts out valuable and entertaining content to users, you’re going to see a boost in reputation from your followers. This is crucial, as 82% of consumers want a brand’s values to align with their own, so increasing your reputation in online spaces can help your business in a multitude of ways. 

For instance, Duolingo has one of the strongest brand reputations on TikTok, as they regularly post comical videos that frequently have high levels of engagement. Their content is unconventional and is generally suited to Gen Z viewers, which is perfect, as 18-24-year-olds make up the majority of their audience.

3. More Earnings

When it comes to increased earnings through TikTok, there’s no better example than the famous fast food chain - KFC. In 2021, KFC aimed to expand the reach of its chicken sandwich advertising campaign. To achieve this goal, they focused on two TopView ads on TikTok, which are sponsored videos that users see when they open the app. Partnering with popular TikTok creators, KFC utilized entertaining music, dance, and Colonel Sanders's impersonations to capture viewers' attention.

The campaign delivered remarkable results for KFC, generating a staggering 221 million video views, an engagement rate of 9.3%, and a TopView click-through rate of 13.8%, as reported by TikTok for Business. The brand also experienced a notable 24.7% increase in ad recall rate, contributing to substantial growth in sandwich sales, with some locations even running out of stock due to high demand.

How To Get More Views on TikTok?

Are you looking to boost your views and reach a wider audience? Well, you’re in luck! We have gathered some important tips and strategies that can help you boost your TikTok views.

Check them out below:

1. Know Your Audience

Knowing your audience is a crucial aspect of any successful marketing strategy. When it comes to increasing your views on TikTok, understanding who your target audience is will help you create content that resonates with them. 

Start by identifying the demographics of your audience. Are they primarily young adults, teenagers, or a mix of different age groups? Knowing the age range of your audience will help you tailor your content to their preferences and interests.

The largest age group on TikTok is 18 to 24 years old, and 54% of TikTok users are female. 

Additionally, discovering the location of your audience also plays a huge role in increasing your views by optimizing your posting times. Different time zones and peak activity hours can vary depending on the region, so being aware of this information can help you schedule your posts strategically to reach the highest number of viewers at the most opportune times.

2. Use Hashtags  

When choosing hashtags for your videos, consider using popular hashtags. Popular hashtags have a high volume of usage, meaning they are frequently searched and viewed by TikTok users. By using popular hashtags such as #fyp (For You Page), #trend, and #viral, you increase the likelihood of your videos being seen by a larger audience. 

Additionally, take a look at hashtags popular within your niche. Have a look at some of your online competitors and the kinds of hashtags they’re targetting, and follow suit. This is also the best way to get your TikToks in front of an audience that’s already interested in what you’re offering.

3. Do a Duet

Doing a duet involves creating a video that is split-screen with another user's original video, which allows collaboration and connection with other creators. Plus, it also exposes your content to a wider audience, which can increase your content's views.

When choosing a video to duet with, it's important to select content that is popular and trending. Look for videos that have a high engagement rate and are receiving a significant number of views. By duetting with these videos, you have the opportunity to piggyback off their success and potentially go viral yourself.

Vessi, a footwear brand, has successfully increased its engagement on TikTok through a clever marketing strategy called the "TikTok duet."

Vessi invited users to create content featuring their Vessi shoes and then duet with the brand's original video. This interactive approach not only encouraged user-generated content but also fostered a sense of community and connection among Vessi customers. Users embraced the challenge, showcasing their creativity and love for the brand, which in turn boosted engagement and brand awareness.

4. Engage with Audience

By building a connection with your viewers, you can create a loyal fanbase that will consistently watch and engage with your content. Engaging with your audience shows that you value their feedback, acknowledge them, and are invested in building a community.

One of the most effective ways to engage with your audience is by responding to comments on your videos. Take the time to reply to comments, answer questions, and thank viewers for their support. You could also create interactive content such as asking questions in your videos, running polls or challenges and encouraging your viewers to participate in duets or other collaborations. 

Don’t forget to give your audience shoutouts in your videos or feature them in your comments to make them feel recognized and encourage them to continue engaging with your content. 

5. Use Trending Sounds and Effects

TikTok is known for its vast library of sounds and audio clips that users can incorporate into their videos.  You can take advantage of the in-app’s popular sounds to tap into the existing hype and capture the attention of wider audiences. 

Trending sounds are music, catchphrases, or soundbites that are currently popular and widely used on the platform, including TikTok Ads.  These sounds often go viral, and incorporating them into your videos can significantly increase your chances of getting more views.

To use trending sounds and effects effectively, consider the type of content you create and your target audience. For instance, if you're creating educational or informative videos, choose trending sounds that align with your topic to make your content more relatable and entertaining. For fun or comedy-oriented content, look for trending sounds that match the humor or style you're aiming for.

6. Upload Videos at the Right Time

Posting at the right time can significantly increase your TikTok views and overall engagement on the platform. TikTok's algorithm prioritizes recent and trending content, which means that posting when your target audience is most active can lead to greater visibility and exposure for your videos.

One effective strategy for finding the best upload times is to analyze your TikTok analytics. Consider the time zones of your target audience. If you're targeting a global or international audience, it's important to schedule your uploads accordingly. Learning when is the best time to post on TikTok helps you avoid posting at a time when your audience is asleep or busy with other activities, which will limit the visibility of your content.

You can also take advantage of the scheduling features available on social media management tools or within the TikTok app itself. Knowing how often should you post on Tiktok and using these tools allow you to pre-plan and schedule your video uploads, ensuring that your content goes live at the optimal times for maximum viewership.

7. Keep your Videos Short

When it comes to creating content on TikTok, keeping it short is key. By keeping your TikTok videos short, you increase the chances of capturing your audience's attention and holding it for the duration of the video. Long, drawn-out videos are more likely to be skipped or ignored.

In mid-2021, a study showed that the optimal TikTok length was 11 to 17 seconds, but has increased to 24 to 31 seconds by the end of 2021. Wired conducted a survey asking users of their preferred TikTok video length, and learned that the majority of users felt videos longer than 60 seconds were stressful.

In addition, shorter videos are more likely to be shared and go viral on TikTok. The platform's algorithm favors videos that have high completion rates, meaning that viewers watch the entire video. Since shorter videos are easier to finish in one sitting, it increases the chances of higher completion rates.

Get straight to the point and deliver your message or entertainment quickly. However, remember to be creative, engaging, and concise to grab your viewers' attention and keep them coming back for more.

8. Explore Influencers in your Niche and Engage 

Be the first to comment on the new videos uploaded by influencers in your niche to increase your chances of being noticed by influencers and their followers. 

Here are some tips to make the most out of this opportunity:

• Stay Updated: To be the first to comment, you need to stay updated with the latest content from influencers in your niche. Follow them, turn on notifications for their posts, or use TikTok's "For You" page to discover new videos. With more Gen Z TikTok users, here are 18 Gen Z Influencers to look for in 2024. 

• Be Prompt: Once you come across a new video from an influencer, be proactive and comment promptly. The sooner you comment, the higher the chances of your comment gaining visibility before others jump in. See how these 10 brands are killing it on TikTok!

• Be Genuine: When leaving a comment, make sure it adds value to the conversation. Avoid generic comments like "Nice video!" Instead, try to provide thoughtful feedback, ask questions, or share insights related to the video's content.

• Engage with other commenters:  In addition to commenting on the influencer's video, engage with other users' comments as well. Respond to their thoughts, answer their questions, or even start a conversation. This helps in building relationships and increases your visibility within the comment section.

• Use relevant hashtags: Include relevant hashtags in your comment to reach a wider audience interested in that specific topic. For example, if the video is about fitness, use hashtags like #fitnessmotivation or #workouttips. 

• Consistency is key: Don't just comment on one video and expect instant results. To see significant growth in views and engagement, make it a habit to comment on new videos from influencers regularly.

As you can imagine, it takes a lot of effort to constantly network with influencers on the platform. Thankfully, if you’re looking for a quick influencer partnership, we at Collabstr have the perfect solution! We have a huge database of influencers for any niche, where you can contact them directly through our platform and start collaborating straight away! 

9. Use Catchy Captions

Your captions are like the title of your video, and they can attract attention and encourage viewers to click on your video to watch it. Making the perfect caption can be difficult, so follow the steps below for the best results:

• Keep it short: TikTok videos are known for their shorter format, so it's best to keep your captions concise and to the point. Plus, a short and punchy caption is more likely to catch someone's eye as they scroll through their feed.

• Be intriguing: Use your caption to create curiosity or leave viewers wanting more. A mysterious or thought-provoking caption can entice people to watch your video to find out what it's all about.

• Use humor: A funny caption can instantly grab someone's attention and make them more likely to watch your video.

• Be informative: If your video contains educational or informative content, let your caption reflect that. Use your caption to highlight the value or knowledge viewers will gain from watching your video.

• Add a CTA: Encourage viewers to like, comment, or share your video by including a clear call to action in your caption. This can help boost engagement and increase the chances of your video going viral.

10. Join TikTok Challenges

TikTok is also popular for its hashtag challenges, which frequently engage users and can significantly increase your exposure. By joining in on these challenges, you can tap into a wider audience and potentially go viral. 

Keep an eye out for trending challenges on the ‘Discover’ page or the search bar – these challenges often have their own unique hashtags, which makes it easy to find and join in on the fun. 

When creating your challenge video, put your own creative spin on it. Make it unique and stand out from the rest. Adding your personal touch can make your video more memorable and likely to be shared by others. You can use popular sounds, apply visual effects, or incorporate trending memes to make your video more engaging.

Best Practices on How To Get More TikTok Views

If you're looking to get more views on TikTok, some best practices can help you maximize your reach and increase engagement. Check out these strategies we’ve compiled to boost your visibility:

1. Find a balance between entertainment and promotion

 While it's important to showcase your brand or product, it's equally important to provide entertainment value to your audience. Remember, TikTok is a platform where users come to be entertained, so it's essential to capture their attention and keep them engaged.

One way to achieve this balance is by incorporating your brand or product seamlessly into your content. Instead of directly selling or promoting, focus on creating entertaining and engaging videos that subtly showcase your brand's message or values. This can be done through humorous skits, storytelling, or creative challenges.

Nike's 'She's Ballin' TikTok ad struck the right balance, captivating viewers and receiving a positive public response. According to Kantar's The Works study, it was the most creatively effective ad on the platform in July, engaging viewers and contributing to long-term brand building. The ad showcases women playing or supporting football after the UEFA Women's Euros tournament, concluding with the empowering message, 'Never settle, never done'.

2. Switch To TikTok Business Account

When you switch to a creator or business account, you gain access to valuable insights and analytics regarding your TikTok performance, video views, follower growth, and audience demographics. Understanding these metrics can help you understand and create content that resonates with your audience and tailor your future videos accordingly.

Moreover, a creator or business account also allows you to take advantage of TikTok's advertising features. By promoting your videos through paid advertising, you can ensure that your content reaches a wider audience and increases your chances of gaining more views and engagement. If you’re a startup business, you may also check out influencer marketing for startups in 2024.

3. Cross-Promote on Other Social Networks

By sharing your TikTok videos on other social media platforms such as Instagram, Twitter, or Facebook, you can reach a wider audience and potentially attract more viewers to your content. When cross-promoting on other social networks, it's important to optimize your posts for each platform. 

Another effective cross-promotion technique is to collaborate with other influencers or content creators on different social media networks. But before that, learn the tips on working with influencers in 2024 for a smooth collaboration. 

Boost Your TikTok Content Views Today!

With the immense popularity of TikTok and the countless videos being uploaded every day, it can be a challenge to stand out and gain visibility.  Gaining more views on TikTok requires a combination of strategies such as cross-promotion, collaboration with influencers, and effective use of hashtags. Collaborating with influencers is also a powerful strategy that you should consider.

Influencers have mastered the art of creating captivating content that resonates with viewers, and they already have a solid follower base. Whether it's through joint videos, shoutouts, or other collaborative efforts, influencers can significantly amplify your reach and help you gain more views on TikTok. Don’t miss out on this opportunity, and head over to Collabstr’s website to partner with the best TikTok influencers today. Put your influencer marketing on autopilot with Collabstr Pro today!