Free Instagram Engagement Rate Calculator

An engagement rate calculator is a tool to calculate how engaged a users followers are on Instagram. The tool works by analyzing 12-24 of the users recent posts and adding their average likes and comments before dividing it by their follower count to calculate their engagement rate. A low engagement can mean many things, typically, that their audience does not like the content that is being posted, Instagram's algorithm is not showing it to enough of their followers, or that most of the creator’s followers are bots or inactive accounts. Using Collabstr's free Instagram engagement rate calculator can give you insights into any Instagram accounts engagement and followers.

An engagement rate between 1% and 3% is considered average on Instagram. Typically, the higher the engagement rate, the more engaged and high-quality a user's followers are. Follower count is also another factor to consider, as the more followers you have, the more difficult it is to have a high engagement rate due to Instagram's algorithm.

Instagram engagement rate is calculated by taking the total number of likes and comments from the most recent 12-24 posts. These numbers are first added together and then divided by the number of followers a user has. Lastly the result is multiplied by 100 to get the engagement rate percentage. The Engagement rate formula looks like this:

Instagram Engagement Rate = (Average Likes + Average Comments)/Followers * 100%

An Instagram engagement rate calculator works by analyzing 12-24 of the users most recent posts and adding their average likes and comments together before dividing it by their follower count to get the users current engagement rate. Collabstr's engagement rate calculator always uses the most up to date data to calculate any Instagram accounts engagement, likes and comments.

An engagement rate calculator is a great way to save time and effort. Manually calculating an engagement rate is very time-consuming, in order to gather the necessary data, you need to export all of the statistics of a users posts and then use a formula to calculate the engagement rate. There can also be human error when recording numbers or plugging them into the formula. Plus, Collabstr's engagement rate calculator tool is free!

Video content, specifically Instagram reels, get the most engagement on Instagram. Additionally, the best performing content is authentic and interesting content that is relevant to the users audience. The best posts should also include relevant hashtags and a well thought out caption.

Instagram influencers have an average engagement rate of 2.39% across all niches and follower ranges. This data is our benchmark based on an analysis of over 10 million Instagram accounts.

• Nano-influencers (1,000 to 10,000 followers): 4.81%
• Micro-influencers (10,000 to 50,000 followers): 3.87%
• Macro-influencers (100,000 to 1,000,000 followers): 1.97%
• Mega-influencers (1,000,000 to 5,000,000 followers): 1.32%
• Celebrities (5,000,000+ followers): 1.19%

Increasing the engagement on an Instagram account comes down to a few key things:

1. Be authentic: Share content that's honest and relatable to your audience, people love to see the real experiences of your life.
2. Create VALUABLE content: Whether its in a caption of a feed post or a reel dedicated to a certain topic, if your viewers can walk away having learned something from your content it is a sure way to boost your engagement.
3. Create SHAREABLE content: Whether your content appeals to a wide range or a small niche of people, the more shareable and easy to consume your content is the more it will be shared by people with their friends, family and colleagues.
4. Include Call to Actions In Your Captions: Instagram captions can be up to 2,200 characters long and include up to 30 hashtags. Use this space to add context to a post or to tell a compelling story, the more connected your audience feels the more they will engage.
5. Interact with your followers: Responding to questions and comments is a great way to drum up engagement and build loyal fans. Another great way is to get out there is to ask questions and start conversations on other posts and pages relevant to your niche.

Engagement rate is the measure of how much your audience interacts with your content on a specific social media platform. While the engagement rate is calculated differently depending on the platform, it will always be a measure of how much of your audience is actively engaging with your content. Engagement can be measured in the form of comments, likes, views, and any other behavior that is native to the platform.