Top 11 UGC Agencies for Brands in 2024

It won’t surprise you that more than 2 in 3 consumers see more credibility in reviews and testimonials from customers than claims from the business itself. 

With trends like this, it’s more important than ever for brands seeking to increase their reach and authority to employ user-generated content, or UGC. 

At Collabstr, we know a thing or two about UGC agencies as we are one ourselves! In this blog, we’ll guide you through what a UGC agency is, how they can benefit you, and what to consider when finding the one right for you before reviewing the seven best UGC agencies on the market. Let’s dive in!

What is a UGC Agency?

A UGC agency can provide clients access to a wide array of user-generated content (hence the term ‘UGC’). Clients can then use this content to promote their brand and increase engagement via social media accounts and other channels.

More specifically, a UGC agency allows clients to outsource their brand content creation to user-generated content (which may come in the form of influencers acting as customers), which can not only lower the clients’ expenses but strengthen their relationship with customers. UGC agencies also allow businesses to tap into a wider range of creative output. 

11 Best UGC Agencies

Here are the best UGC agencies:

• Collabstr - Best all-around UGC and influencer agency.

• Moburst - Perfect for mobile-oriented brands.

• Glide Agency - Best for innovative start-ups looking for the essentials plus some more.

• UGC Shop - Great if you want to minimize heavy lifting.

• Grin - Best for e-commerce brands.

• Trend.io - Best platform for posting your own marketing campaigns.

• Pixlee Turn To - Ideal if you’re new to social media integration.

• UGC Planet - Great for brands and content creators looking to collaborate and create user-generated content.

• The Influencer Marketing Factory - Great for companies seeking comprehensive influencer marketing solutions.

• NeoReach - Great for brands aiming to manage influencer marketing campaigns.

• Viral Nation - Good for companies looking to engage in influencer marketing and create viral campaigns.

1. Collabstr

Collabstr is the perfect place to find and hire influencers in mere seconds. Collabstr provides businesses with the chance to access UGC and hire influencers from Instagram, TikTok, and YouTube!

Key Points

• Size of UGC creator pool

Collabstr features thousands of influencers who can provide online businesses with a wide array of UGC. 

• Search filters

As touched on, you can choose between influencers specific to UGC, Instagram, YouTube, and TikTok. Once you’ve selected between these platform options, you can choose a category by adding keywords, niches, or categories to narrow down your search. 

Collabstr also lets you filter your searches based on content type, location, price, and gender. With all these filters, it’s possible to find the very best-suited influencers for your project(s) from a pool of thousands in a matter of seconds.

Pricing

You can use Collabstr completely for free using the entry-level plan. However, plans like the Pro package allow you to publish marketing strategies while also ensuring influencers and UGC creators can sign up to your campaign themselves. 

Consider the Premium edition, if you’d like more (e.g. double the number of influencers apply monthly with the Premium version compared with the Pro package). Lastly, the Scale package is worth considering for fast growing brands.

Pros and Cons

Pros:

• Top-notch customer service

• Great for opening up new opportunities for brand growth

• Helps ensure trust between businesses and influencers

Cons:

• Paid plan involves more manual work (i.e. less is dealt with by Collabstr)

Reviews

4.7-stars from 89 reviews

 

2. Moburst

Moburst is a wide-ranging full marketing agency. Moburst takes a mobile-first approach to help companies scale and grow their brand authority.

Key Points

• Services

While Collabstr is specialized in the area of influencer marketing, Moburst provides a whole host of marketing services. These 24 services cover five areas in total. Their services include mobile strategy, BI & analytics, SEO, social media management, product consulting, and, of course, influencer marketing.

• Influencer marketing

Looking at Moburst’s influencer marketing service, in particular, it consists of several steps, namely:

1. Working with Moburst’s strategists to define a comprehensive campaign brief.

2. Finding the right influencers for you.

3. Moburst recruits your preferred influencers.

4. Create a relationship with influencers.

5. Content management.

6. Moburst actively monitors its performance.

7. Through hard work and the right strategies - the end goal is a success, including higher conversion rates. 

Pricing

Moburst do not publicize their pricing (this isn’t uncommon for marketing agencies). To get a quote, contact Moburst via their ‘Let’s Talk’ tab on their homepage.

Pros and Cons

Pros:

• Specialized expertise in various online marketing areas

• Moburst has a great understanding of the mobile landscape in particular 

• Great brand for building client strategies

Cons:

• Lack of pricing transparency

• Broad marketing agency that may not suit you if you have more specialized interests

Reviews

4.4 stars from 16 reviews

3. Glide Agency

Glide Agency is an Australian digital advertising agency that provides ‘likable’, ‘swipeable’, and ‘inevitable’ user-generated content to businesses seeking to build their brand and establish stronger connections with consumers.

Key Points

• Services

Glide Agency designs and implements effective digital marketing campaigns and utilizes an array of approaches (e.g., analytics) to manifest client success. 

Glide Agency works with many e-commerce brands and innovative start-ups with the goal of providing them a solid ROI. Aside from providing access to content creators, Glide Agency can offer additional services (e.g., repurposing your existing content and crowdfunding support).

• UGC

More specifically, Glide Agency can get you in contact with content creators that look and sound like real customers. Content creator UGC can help build a greater sense of community with your audience.

Pricing

Unfortunately, Glide Agency do not provide pricing on their website. However, you can always enquire by contacting them directly.

Pros and Cons

Pros:

• Uses various approaches to support you through the entire process

• Offers additional services like crowdfunding support

Cons:

• No pricing publicly available

• Not many sites feature reviews

Reviews

4.8 stars from 487 reviews

 

4. UGC Shop

The UGC Shop is a studio and community of content creators that can provide awesome content for businesses looking to add UGC to their brand image. 

Key Points

• Three-layer service

The first aspect of the UGC shop platform is Á la carte. On this page, the brand advertises examples of the video and image UGC packages available (e.g., TikTok ad package, lifestyle shots, and the full shebang in a social media package).

The UGC shop also provides a managed service where they take care of the heavy lifting, including managing time, assignments and sourcing content creators to match your target audience.

Lastly, the UGC shop can provide access to paid product shots to promote your inventory in a more effective and engaging way.

• Careful selection process

The UGC shop doesn’t let just any content creators on their site. Instead, they select those best-suited to brand matching based on criteria such as talent and their ability to engage well and naturally with the audience.

Pricing

As you can see, signing up for a paid edition of the UGC shop doesn’t come cheap. However, for many small-to-medium businesses, these sorts of UGC packages may have what it takes to really help a brand excel.

Pros and Cons

Pros:

• They select the best-suited content creators for brand matching

• Wide range of features

Cons:

• Maybe prohibitively expensive for some brands

• Lack of online customer reviews.

5. Grin

GRIN is a creator management platform built especially for e-commerce. Businesses can use GRIN to discover new creators, expand their outreach and manage creator relationships and campaigns in a single digital space.

 

Key Points

• Top features

GRIN offers a wide array of features. These include a discovery suite, content management, reporting analytics, relationship management, and custom rights agreements.

• Helpful tools

Among the brand’s tools include a fake influencer tool (allowing you to analyze each influencer’s credibility), influencer comparisons, chrome extension, influencer analysis, and cost per mile (CPM) calculator. 

• Trust

Globally renowned brands such as L’Oreal and Urban Outfitters trust GRIN, reflecting the company’s reputation.

Pricing

GRIN does not specify pricing on its website. However, according to Capterra (as shown below), pricing reportedly starts at $999.00 per month. You can also request a demo. To request a demo or contact sales, scroll to the bottom of the brand’s homepage for the relevant links.

 

Pros and Cons

Pros:

• Superb customer service support

• Provide you with an in-depth overview of influencer analytics

• Easy to pay influencers

Cons:

• Social listening tool could be better

• Lack of GRIN mobile app

Reviews

4.6 stars from 319 reviews

6. Trend.io

Trend.io is a content marketplace/self-serve content platform aimed at connecting powerful brands with talented creators in a seamless way. Businesses can use Trend to connect with influencers to produce high-quality custom photos and videos to enhance brand reach and authority.

Key Points

• Vet every creator

Trend vets each and every creator before putting them on the platform. Trend aims to establish authentic relationships with creators to improve the chances that you’ll secure real connections likewise.

• Features

Among the key features of Trend are campaign analytics, content management, approval process control, email marketing, filtering, and workflow management.

• Influencers apply to you

Unlike with many alternatives, when using Trend, influencers apply to brands rather than the other way around. 

Pricing

Pricing for Trend.io is somewhat on the expensive side. 

Pros and Cons

Pros:

• Easy to use

• Features high-quality influencers

• Great customer service

Cons:

• Narrowing down your options with so many influencers can be difficult when using Trend

• Working out how much to pay each influencer may prove time-consuming

Reviews

4.7 stars out of 76 reviews

 

7. Pixlee TurnTo

Pixlee TurnTo is another social UGC platform that supports brands to scale their use of UGC and influencer marketing. Through Pixlee TurnTo, you can collect, curate, create, and discover a wide range of UGC.

Key Points

• Products

Pixlee TurnTo offers three primary services; social UGC, ratings & reviews, and influencer marketing.

• Automatically collect UGC

Along with the ability to work with content creators via influencer marketing, Pixlee TurnTo allows brands to automatically collect UGC via social media. This is possible through a range of automated uploads, including hashtags, @mention, and on-property direct uploads. 

Pixlee TurnTo can consolidate content from a range of platforms and accounts so that you have access to all of your collected UGC on a single, centralized platform.

Pricing

Pixlee TurnTo does not provide pricing on its website. Instead, you’ll need to contact them directly.

Pros and Cons

Pros:

• UGC service is easy to use

• Very helpful customer success team

• Well-suited to those who are new to social integration

Cons:

• Contract terms may be unfavorable

• Pixlee functionality may act up on occasion

• Reports generation can be time-consuming

Reviews

4.8 stars out of 78 reviews

 

8. UGC Planet 

UGC Planet is a platform that connects brands with authentic content creators, allowing them to collaborate and create user-generated content to reach marketing goals and gain exposure from millions of viewers. It provides a space for creators to curate their profiles and for brands to partner with them to share content and reach their marketing objectives.

Key Points

• Platform for Creators and Brands

UGC Planet offers a unique platform that allows creators to collaborate with the brands they admire. Creators have the opportunity to establish their profiles using their existing content and earn income through these partnerships.

• Connecting Brands with UGC Creators

Brands can leverage UGC Planet to discover talented UGC creators who can assist in achieving their marketing objectives, developing valuable brand assets, and establishing deeper connections with their target audience.

• Facilitating UGC Requests and Offers

UGC Planet serves as a hub for creators to submit UGC requests and receive proposals from fellow content creators. This feature makes it an ideal space for aspiring UGC creators looking to launch their careers or for businesses in search of the right UGC creators to enhance their marketing strategies.

Pricing

The pricing for UGC Planet's services varies based on the specific needs and requirements of brands and creators. Brands can choose from existing UGC listings or request bespoke UGC from creators, and the pricing may depend on factors such as the scope of the project, creator expertise, and content delivery.

Pros and Cons

Pros:

• Connects brands with authentic content creators.

• Provides exposure to millions of viewers.

• Allows creators to curate their profiles and showcase their talents.

• Offers a platform for brands to choose from existing UGC listings or request bespoke content.

• Enables creators and brands to share content and achieve marketing goals.

Cons:

• Limited services

• Pricing not publicly available

Reviews

• No available reviews 

9. The Influencer Marketing Factory 

The Influencer Marketing Factory is a global influencer marketing agency that focuses on crafting social media content across platforms such as TikTok, Instagram, and YouTube.  They support brands throughout the entire process, which includes identifying the most suitable content creators and overseeing all aspects of content creation.

Key points

• Comprehensive services

The agency offers comprehensive services that include setting KPIs, identifying the target audience, matching with relevant influencers, handling legal agreements, creating engaging content, and tracking results. 

 

• Expertise

The agency's expertise and tools enable them to calculate the ROI of influencer marketing campaigns, providing extensive reporting and tangible metrics. Additionally, their global presence and team of experts ensure support for brands from defining goals to campaign execution, tracking, and reporting.

Pricing

The Influencer Marketing Factory offers a range of pricing options tailored to the specific needs of each client. They provide full-service influencer marketing campaigns, from setting KPIs and identifying target audiences to influencer identification, content creation, and tracking results. 

Pros and Cons

Pros:

• Has a proven track record of successful influencer marketing campaigns.

• Specializes in TikTok, YouTube, and Instagram influencer marketing.

• Helped clients achieve significant results, such as growing email lists and increasing site visits.

Cons:

• Lack of communication from support

• Limited information on the specific influencer marketing strategies and tactics used 

Reviews

4.0 stars out of 4 reviews

10. NeoReach 

NeoReach, an influencer marketing platform, empowers top-tier brands and Global Fortune 500 companies to execute custom influencer campaigns. Their platform offers a centralized solution for brands to manage all of their influencer initiatives.

Key Points

• Neoreach's Services

Neoreach provides a variety of services to enhance your influencer campaigns. Its offerings include proactive and real-time communication, data-driven campaigns, access to a connected network of influencers, creative strategy and direction, contracting and activation management, paid media amplification, and user-friendly self-service software and APIs. These tools enable seamless influencer campaign search, management, and tracking, supported by insightful analytics.

• Successful Campaigns

Neoreach has a track record of successfully managing over $250 million worth of influencer marketing campaigns to date. The platform provides case studies to showcase the successful experiences of its clients, demonstrating the effectiveness of its services in promoting brand awareness and achieving specific campaign goals.

Pricing

NeoReach offers customizable pricing solutions for influencer marketing campaigns of all sizes. They provide end-to-end influencer discovery and campaign management, along with additional services such as product shipping, paid social ads, and experiential activations. 

Pros and Cons

Pros:

• Provides access to top tier influencers

• Offers enterprise-grade analytics

• Easy-to-navigate website

• Helpful in finding influencers and evaluating campaigns

• Clear onboarding process

• Accurate analytics and demographic information

Cons:

• Some features designed for bigger brands may not be applicable to smaller clients

• Encountered a couple of bugs when doing searches on the platform

• Database seemed to only have large, macro influencers, not micro influencers

• Some users had to upload influencers themselves for review as the tool did not provide the same results and stats

Reviews

4.6 stars out of 5 reviews

11. Viral Nation 

Viral Nation, is a multi-faceted agency offering a comprehensive suite of services, including Influencer Marketing, Paid Performance, Owned Social, and Creative and Content Services.

Key Points

• Impacting Top Brands

Viral Nation has made a significant impact on renowned brands like Canon, Disney, Bud Light, and Tencent, helping them create a positive social media buzz. Their team of award-winning storytellers, social experts, and creatives aids brands in achieving and maintaining cultural relevance.

• Services Offered

Viral Nation provides a wide range of services. These include Influencer Marketing, Paid Performance, Owned Social, and Creative and Content Services. They have expertise in fields such as social media management, digital marketing, talent management, and blockchain marketing.

Pricing

For pricing information, it's best to get in touch with Viral Nation directly as costs may vary based on specific requirements and the scope of the project.

Pros and Cons

Pros:

• A global digital and social innovation group with integrated solutions.

• Provides influencer marketing services for various industries.

• Has worked with well-known clients.

Cons:

• The project costs are undisclosed

• The number of reviews is relatively low

Reviews

5.0 stars out of 2 reviews

How Can UGC Agencies Benefit You?

Having a full understanding of UGC through research is a great strategy to better comprehend how a UGC agency can benefit you. With that said, here are the three key benefits to consider.

Helps Establish Brand Loyalty and Grows a Community

UGC is a great way of offering customers a new layer of engagement with your brand. Naturally, along with growing your community, it can establish or/and enhance brand loyalty. It allows customers to be part of something bigger than themselves. Ultimately, utilizing a UGC agency can help take your brand-consumer relations to a whole different level.

As for UGC provided by influencers, this type of content can still increase brand loyalty by providing an aura of authenticity to your brand’s social media posts nonetheless.

Boost Your Conversions & Revenue

One of the key appeals of using a UGC agency’s services is its ability to increase revenue. Also, using a UGC agency can offer great value for money relative to the cost of producing content yourself.

The key aspect of using UGC to increase revenue is to ensure that your new marketing strategy, with the support (at least partially) of a UGC agency, results in higher conversions.

For example, according to Search Logistics, UGC can lead to 29% higher conversion rates when compared to campaigns that avoid employing UGC. Also, 7 in 10 brands believehold the position that UGC can improve their connectivity with social media customers.

Cost and Time Efficiency

Again, using a UGC agency can be more cost-effective. This may come in the form of hiring affordable content creators or receiving content directly from your customers on social media. 

UGC can save time and money by offering higher engagement and, potentially, more conversions than a traditional marketing approach usually can. Also, UGC agencies can connect you with UGC creators much faster than a manual search across social media, making it a more time-efficient process.

In general, there are many ways you can partner with influencers from UGC to affiliate marketing to sponsored social media content. So, be sure to consider how UGC can play a role (and to what extent) in your influencer marketing strategy and, more broadly, your social media strategy as a whole.

Things to Consider When Looking for User-Generated Content Agency

When finding the right UGC agency for you, it’s key that they meet certain criteria. After all, posting appealing and engaging user-generated content can make a huge difference to your brand.

Key Services On Offer

You’ll want to ensure that you find the right UGC agency for you. In general, there exist two categories of marketing agencies, namely, specialized and full-service. 

You may simply want a specialized agency that can help in the area of user-generated content specifically. On the other hand, you may prefer to find an influencer agency, ranging from micro influencer agencies to larger companies that also covers a wider array of marketing activities (e.g., support for SEO, print advertising, and other forms of social media marketing).

What Platforms They Operate On

You’ll also want to make sure that the agency you have in mind supports all suitable platforms that your business uses. 

After all, influencer agencies that limit the number of social media channels they operate on will restrict your opportunities to increase reach, engagement, and conversion rates. Instead, seek an influencer agency that features content creators who have long-lasting partnerships with a range of top-of-the-market social media platforms.

Of course, you may want to consider expanding to more social media sites before looking for a UGC agency. After all, certain social media platforms are better for influencer marketing than others.

Agency Fees and Pricing

Lastly, while an influencer agency has the potential to save you money either way, looking for ones that offer the best bang for your buck can help maximize your return on investment (ROI). Also, be sure not to ignore any agency fees, as you’ll need to take these into account when budgeting.

Conclusion

Today we’ve looked at the seven best UGC agencies to perfect your customer relations in 2023. Along with exploring the key points, pricing, pros/cons, and reviews of these platforms, we also looked at the many ways in which a UGC agency can benefit you.

If you’re ready to benefit from UGC with enhanced brand authority and higher conversion rates, check out Collabstr today! Our service allows you to receive high-quality content from influencers directly through our platform. You can also purchase securely to ensure you get what you’re paying for. That is to say, we keep your money safe until you approve of a content creator’s work!

Ultimately, we can launch your brand into the 2020s and help you work toward establishing a stronger and more authentic connection with your consumers in the near future!